VIEW MY WORK
VIEW MY WORK
I am Andrea Cueva Rodriguez, multidisciplinary creative & artist.
I offer art creative direction & branding services for brands, people, & experiences.
Meaningful work fueled with purpose.
ABOUT / EXPERIENCE
I’m a passionate Mexican & visionary creative director, art director, designer, artist, & sound healing facilitator.
With 10+ years of global experience in the creative industry working in cities like NYC, Sao Paulo, Miami, Hamburg, & Monterrey in well-known ad agencies, creative startups, production studios, & client-side within creative leadership roles, I’m equipped with 360-degree skillsets that enable me to lead projects from start to finish across many platforms/channels. I oversee all creative aspects of projects seamlessly maintaining a clear vision that ensures delivering exceptional work achieving client objectives effectively + an impactful brand presence that fosters meaningful messaging and loyal connections with their audiences.
As a visionary, my global perspectives, strong empathic leadership, & creative skillset combined with my personal spiritual practice, foster an innovative ‘out of the box’ approach leading to great work with strong clear messaging that facilitate meaningful bonds elevating both the brand & people.
NOTABLE EMPLOYERS
Brands & People (Mexico), DDB (Miami), Ogilvy (São Paulo), Jung Von Matt (Hamburg), & Y&R (NYC).
ACADEMIC BACKGROUND
BFA in communication & design - Parsons School of Design, The New School in New York + Master in Art Direction - Miami Ad School
Key Skills:
Conscious Creative Vision
Campaign Ideation / New Biz
Art Direction and Brand Storytelling
Creative Lead from project conception to completion
Branding, Creative Consulting, and Viz ID
Empathic Leadership, Collaboration, and Client Relations
Creative Production and Post-production Oversight
Adobe Suite (Photoshop, Illustrator, InDesign, Premier) - Frame i.o.
Figma / Canva
Awards:
TELLY bronze / CINDY gold, silver
FWA+ COMMARTS
BEHANCE POPTENT 1st place
DRAFTFCB 1st place