VIEW MY WORK

VIEW MY WORK

I am Andrea Cueva Rodriguez, multidisciplinary creative & artist.

I offer art creative direction & branding services for brands, people, & experiences.

Meaningful work fueled with purpose.


ABOUT / EXPERIENCE

I’m a passionate Mexican & visionary creative director, art director, designer, artist, & sound healing facilitator. 

With 10+ years of global experience in the creative industry working in cities like NYC, Sao Paulo, Miami, Hamburg, & Monterrey in well-known ad agencies, creative startups, production studios, & client-side within creative leadership roles, I’m equipped with 360-degree skillsets that enable me to lead projects from start to finish across many platforms/channels. I oversee all creative aspects of projects seamlessly maintaining a clear vision that ensures delivering exceptional work achieving client objectives effectively + an impactful brand presence that fosters meaningful messaging and loyal connections with their audiences.

As a visionary, my global perspectives, strong empathic leadership, & creative skillset combined with my personal spiritual practice, foster an innovative ‘out of the box’ approach leading to great work with strong clear messaging that facilitate meaningful bonds elevating both the brand & people. 


NOTABLE EMPLOYERS

Brands & People (Mexico), DDB (Miami), Ogilvy (São Paulo), Jung Von Matt (Hamburg), & Y&R (NYC). 


ACADEMIC BACKGROUND

BFA in communication & design - Parsons School of Design, The New School in New York + Master in Art Direction - Miami Ad School

Key Skills:

  • Conscious Creative Vision

  • Campaign Ideation / New Biz

  • Art Direction and Brand Storytelling

  • Creative Lead from project conception to completion

  • Branding, Creative Consulting, and Viz ID

  • Empathic Leadership, Collaboration, and Client Relations 

  • Creative Production and Post-production Oversight

  • Adobe Suite (Photoshop, Illustrator, InDesign, Premier) - Frame i.o.

  • Figma / Canva

Awards:

  • TELLY bronze / CINDY gold, silver

  • FWA+ COMMARTS

  • BEHANCE POPTENT 1st place

  • DRAFTFCB 1st place

Art with purpose

Let's co–create

Let's co–create