Cielo Mágico | Creative Direction | Re-Branding

Cielo Mágico is an experiential outdoor festival in Santiago N.L. Mexico, with a broad range of activities throughout the day and night. These include hot air balloon rides, camping under the stars, music concerts, light shows, wellness practices, rock climbing, biking, flying chairs, arts and crafts, food trucks, local artisanal markets, and more. 

Born in 2016, the brand needed an identity refresh, one with a contemporary voice that spoke to the current generation. The rebrand consisted of updating its look and feel, communicating its broad range of activities and its sustainability approach in a fun and clear way. Through bright colors, vectorized icons, and strategized symbology, we were able to express the brand’s versatile friendliness and multi-dimensionality. A visual grid structure supported and maintained a clear and holistic brand-audience conversation while the use of animated objects injected with real-life content brought the brand to life in an inclusive way.