Erenzia | Creative Direction | Name | Branding

Erenzia is a U.S. Latina-led beauty brand dedicated to honoring the power of individual beauty that goes beyond the physical and, at the center of it all, a celebration of the Latina woman and her unique essence blending generations of deeply rooted traditions with modern-day life. The brand offers a financial education and mentorship program to support Latinxs on their entrepreneurial journey.

From the name to the logo, its colors, and brand communication, Erenzia’s brand identity is inspired by the Latina inextinguishable fuerza (strength) , fierce determination, and beauty legacy that celebrates her unique authenticity, cultural diversity, and rich creativity.  Being a Latina myself, the creative direction is intended to showcase our powerful Latinx heritage and inspire every woman to step into her power and own her belleza. Its bilingual conversation sets an inclusive and friendly atmosphere. Its name reflects the pride in our beautiful roots.