Julia Sanchez Brand | Creative Direction | Branding

The JULIA SANCHEZ brand, founded by a New Yorker born in the Dominican Republic, Julia Sanchez, is a handbag brand 25 years in the making. Julia, an unconventional handbag designer, believes it is the passion to create that makes one timeless. 

Through her designs, she expresses a kind of unrelenting freedom that transforms each person into becoming the best version of themselves. Within this first collection, Julia shares her life story and her vision of the future world. Each bag is seen as an empowerment tool meant to be worn as a talisman or token . The final product is still a work in progess.