Kérastase
Dare to be Absolu Blonde
Kérastase | Creative Direction | Production | Post
Kérastase is the world’s leading luxury professional haircare brand. Born in Paris, the brand has built its reputation on delivering exceptional performance and adopts a care-first philosophy that extends beyond its products: to care for all hair types and all individuals.
Kérastase’s needed to launch its new Blond Absolu hairline to the U.S. market, in a way that inclusively supported women. We created a digital campaign that encouraged women to celebrate their authenticity and “share their blonde” type by featuring confident, diverse, and smart blonde women (and their stories) who dare to be blonde despite the style’s superficial reputation.
“You dare, we care. ” — Kérastase
CAMPAIGN HERO VIDEO
We created a series of testimonials where each of the influencers shared their personal story and revealed what being Blonde really means to them, as a way to expose and give a voice to diverse blonde identities.
Teaser video
Kristen Dugas
“Dare to be a Limitless Blonde” ~ model
Grece Ghanem
“Dare to be Young Blonde” ~ fashion blogger
@greceghanem
Catherine - Li
“Dare to be a Honey Blonde” ~ entrepreneur & model
@catieli
Ni’ ma Ford
“Dare to Stand Out as Blonde” ~ fashion stylist & creative director
@nimaford
Ocean Lewis
“Dare to be a Winner Blonde” ~ athlete & model
@oceanlewis
Francis Lola
“Dare to be Fierce Blonde” ~ style blogger
@francislola
Pamela Tome
“Dare to be Courageous Blonde” ~ actress
@tomepamela
Emma- Louise Connolly
“Dare to be a Daring Blonde” ~ model
@emmalouiseconnolly
Social Media Cuts
