LegalBuddy | Branding + Creative Direction + Web design
The company was looking for a brand ID that reflected its friendly, fun, & easy contemporary approach to its legal services.
I used rounded typography and a color dual palette to reflect both its professional, and friendly personality.
Their marque is an emblem inspired by the smiley face.
The website design was based on its easy access and autonomous proposal. It includes software for the user to create its own contracts to avoid high lawyer fees and an online school video program to learn the basics and empower entrepreneurs.
