L ’ Oréal Infallible Foundation | Creative Direction | Production | Post Production

"You're worth the switch" — a digital self-empowering campaign encouraging new customers to replace their current makeup foundation with Infallible Fresh Wear by owning and celebrating their vulnerability as a means to build an authentic, light yet solid life foundation, just like the product. 

Targeting the US market, we created “a day in a life” series of short content inspirational videos to connect with the audience who’se aligned with the brand’s infallible, brave yet light-spirited personality. The content videos feature inspirational authentic women: Courtney Lavine (professional ballet dancer of the American Ballet Theatre), Whitney Carson (Dancing With The Stars professional dancer and choreographer), and Nadya Okamoto (founder of PERIOD. and Women of Worth Honoree).