Azulik | Creative Direction | Banding | Product Launch

AZULIK is a brand with creative initiatives around hospitality, gastronomy, natural medicine, fashion, architecture innovation, and art that ultimately invites its audience towards spiritual re-connection.

For its Mezcal product launch, we developed a brand narrative that revived the ancestral background behind this alcoholic beverage and highlighted the healing properties of its Spirit. Its brand design, language, and marketing direction celebrates mezcal's rich ancestral spiritual heritage while keeping the brand within the luxury universe.