Palmer’s | Creative Direction | Production | Post
Palmer’s, founded more than 175 years ago, crafts affordable, high-quality, and natural ingredient skincare products that are trusted and passed down from generation to generation. Sold in over 100 countries worldwide, Palmer's is the #1 Cocoa Butter brand in the US.
With today's overcrowded beauty market, Palmer's needed to stand out in the competitive cocoa butter skincare market. To become culturally relevant and connect with a new and younger audience, we created "Glow With Confidence" — an integrated campaign that encourages Self-care, Self-confidence, and Self-expression in an inclusive way. Through dance, we encouraged the audience to feel good in their (healthy glowy) skin whilst featuring the product's key ingredients.