Palmer’s
Glow with Confidence
Palmer’s | Creative Direction | Production | Post
Palmer’s, founded more than 175 years ago, crafts affordable, high-quality, and natural ingredient skincare products that are trusted and passed down from generation to generation. Sold in over 100 countries worldwide, Palmer's is the #1 Cocoa Butter brand in the US.
With today's overcrowded beauty market, Palmer's needed to stand out in the competitive cocoa butter skincare market. To become culturally relevant and connect with a new and younger audience, we created "Glow With Confidence" — an integrated campaign that encourages Self-care, Self-confidence, and Self-expression in an inclusive way. Through dance, we encouraged the audience to feel good in their (healthy glowy) skin whilst featuring the product's key ingredients.
We communicated our message through digital platforms, print, and experiential performances.
Our skin is the most tactile part of our bodies. It covers and surrounds our entire Self. It’s what holds us together, literally.
THE KEY TO SMOOTH with DJ Khaled
We invited cocoa butter ambassador DJ Khaled to promote affordable, positive, and successful living.
