Redken | Creative Direction | Production | Post Production

“No Label No Limits”, a digital campaign introducing Sara Cummings as Redken's newest muse in collaboration with famous celebrity stylist Guido Palau.

EXPRESS YOURSELF, TRANSFORM YOURSELF, BE YOURSELF.

“Be whoever you want to be, whoever that might be. “. The campaign's hero video pays tribute to self-expression. By transforming a girl into a boy throughout six different hairstyles and in a fashionable way using Redken's newest styling products, we share a brand messaging that promotes self-confidence, celebrates transformation, individuality and being inclusive.