World of McIntosh

The Art of Sound Experience

WoM | Creative Direction | Branding | Production | Post

Fine Sounds Group needed a base for its audio brands (high-end handmade Italian audio equipment) so we created World of McIntosh (WoM); the parent brand and home to all five brands. We repositioned WoM with a digital campaign and an experiential atmosphere, shifting the target from audiophiles to the affluent luxury and lifestyle market.

We created The Art of Sound Experience, a concept that embraces the products' beautiful craft, powerful performance, and exclusivity. Its New York 5-story townhouse is now a hidden downtown gem that thrives as a premier experience showroom featuring lifestyle experiences surrounded by world-class audio at the intersection of art, fashion, cuisine, and design. Through artistic visuals and dynamic design, we communicate the brand's identity intended to be appreciated for its ability to spark curiosity, Self-exploration, potency, and beauty.

WoM Brands include McIntosh Laboratory, Sonus Faber, Audio Research, Pro-ject Audio Systems, and Sumiko).

Inspired by sound waves I created the logo. Its logo-marque, an ambigram made out of the letters "W" "O" "M" (World of McIntosh), is intended to be used as an endless pattern resembling one’s heartbeat and inner compass rose.

When an object is struck with sound frequency, there's no denying the impact. We created visuals that captured inanimate objects affected by sound to portray the product’s potency, beauty, and dynamism. The results depicted here are bold, emotional, and elegantly unexpected.

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The award-winning website illustrates the brand’s experiential journey.

WoM’s stunning five-story townhouse became an immersive space to showcase the full potential of all McIntosh Group brands’ products and its audio excellence. Located behind a discrete set of doors in the heart of NYC’s SoHo neighborhood, WoM’s HiFi speakeasy offers an all-encompassing sensory experience through thoughtfully curated art, fashion, design, music, culinary events, and luxury brand collaborations.

CURATED EVENTS

CURATED EVENTS

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selected work

selected work